ART DIRECTION + PACKAGING + VISUAL IDENTITY⸻ de soi

As a visual creative team of one, I art directed and developed the packaging and visual identity for De Soi, a line of botanical non-alcoholic apèritifs, working closely with co-founders Katy Perry and Morgan Mclachlan over the course of a year.

Art Direction - Packaging Design - Visual Identity

photo by Jennelle Fong

photos by Dana Boulos (left) and Jennelle Fong (right)

The evolution of De Soi, through a year of drafting options for direct review with Katy Perry and her team.

With the madness of 2020's global supply chain shortage came an amorphous identity for De Soi, from its ingredients to its vessel, creating a unique lesson in adaptable design. Katy’s heavy involvement in reviewing my creative versioning provided the tension and harmony needed to build this playful, yet functional brand.

photo by Jennelle Fong, styling by Sam Margherita

miniature product development + packaging design!

photo by Jennelle Fong, styling by Sam Margherita

photos by Jennelle Fong, styling by Sam Margherita